Why Traditional Marketing Is Killing Your Brand
We’re living and doing business in changing times. Social media marketing and out-of-the-box strategies are becoming increasingly popular marketing methods over traditional avenues that worked well in the past, but are no longer relevant to today’s marketplace. So if you’ve been spending a lot of money into traditional marketing and not seeing any return on the investment, you’re not the only one. Companies are now realizing that traditional marketing strategies aren’t working anymore and questioning why. If you’ve been trying traditional marketing methods to no avail, here are some reasons why it’s killing you brand and time to look to more innovative marketing efforts:
- There’s too much competition
These days, your brand is up against millions of other brands as you compete for attention. Your brand might be getting lost in traditional marketing since your ads only represent a miniscule share of what potential clients and customers are seeing and hearing. You need to make your mark known through the clutter if you want your brand’s message to be received and the only way to do that is to think outside the traditional marketing mix you’re used to.
- No emotional connection
Another reasons why your brand’s marketing efforts are failing can be because there’s no emotional connection with them. Sometimes, advertisers are so focused on making traditional marketing work that they often forget they also need to form an emotional connection with their audience. This can be don’t in a number of ways, but all that matters is that your audience feels a connection with your brand.
- It’s not targeted enough
Often times, traditional marketing is way too broad and it’s not reaching the type of audience you want. In order to go after the exact type of audience you want, you’ll have to come up with more targeted marketing campaigns to see results that matter.
About The Author
As an experiential marketing and event staffing agency, Chicks in Your Shirt knows the ins and outs of how to get your brand heard and seen through all the noise from competitors and other brands. We specialize in providing your company or event exceptional brand ambassadors and promotional models to help spread awareness about your company at trade shows, sporting events and any marketing campaigns or initiatives. With talent located nationally, we can handle projects and clients from all industries and sizes – there are no limits to what our staff can do for your campaign.