6 Ways To Build A Great Team Of Ambassadors
Brand ambassadors can really help build your brand and get your company’s name out there to the masses. This is especially true when working with social media since you can have multiple ambassadors pushing your brand to their own followers. And if you do live events, brand ambassadors are great for interfacing with clients and consumers as they aim to educate all who they come into contact with. Here are a few ways on building a great team of ambassadors:
- Have a clear vision
To be able to successfully grow a team of ambassadors, you’ll have to first have a clear vision that you can communicate to them. This way you understand your brand enough to explain it to others so that they can then go on and share it with the world. You don’t want to confuse your ambassadors as to what your vision is or let them come up with your own. Building a team of ambassadors requires that everyone be on the same page.
- The same, but different
Look for ambassadors that fit your own brand’s criteria and will mesh well with your brand, but make sure to celebrate diversity and aim for different ambassadors so that they can be relatable to more people. If they are all the same, you might be missing out on valuable consumers who might not be introduced to your brand otherwise.
Once you’ve found your group of ambassadors, make sure that you motivate them on the regular so that they can continue to push your brand and create awareness around it. A motivated ambassador is fueled to reach their own peers, followers and the masses more than one that isn’t.
Get to know who your ambassadors are so that you have a trusted team your brand can depend on. Have your ambassadors also get to know each other so that they are more willing to support each other and your brand.
So that everyone is on the same page, provide your ambassadors with the training they’ll need to spread awareness about your brand. This way, everyone knows what to do and what message they need to get out.
- The right attitude
You’ll want an ambassador that has the right attitude; one that fits or aligns well with your brand and message, so don’t just go and settle for anyone. Really take the time to find the right people.
About The Author
As an experiential marketing and event staffing agency, Chicks in Your Shirt knows the ins and outs of how to get your brand heard and seen through all the noise from competitors and other brands. We specialize in providing your company or event exceptional brand ambassadors and promotional models to help spread awareness about your company at trade shows, sporting events and any marketing campaigns or initiatives. With talent located nationally, we can handle projects and clients from all industries and sizes – there are no limits to what our staff can do for your campaign.