A Photo is Worth A Thousand…Dollars?
You’ve heard the saying, “A picture is worth a thousand words,” but did you know that it could also be worth thousands of dollars. Yes, you read that right, which is why it’s important to pay careful attention to your graphics. Your blog pictures, social media graphics and even T-shirts should all be carefully thought out so that you’re maximizing your potential ROI. Photos and experiential marketing go hand in hand and can really enhance a consumer’s experience as they interact with your brand at live promotional events.
Remember, we live in a digital age and consumers always carry their cameras and smartphones with them so your signs and graphics (and brand ambassadors wearing your shirts) will end up everywhere if you’re smart about it. This generates a buzz and then leads to sales and brand awareness, providing you with more sales and loyal consumers.
These days experiential marketing is everywhere and photos, graphics and designs are an important part of this new way to market your brand/business to consumers. The greatest experiential marketing campaigns are the ones that have powerful images in addition to interactive components, creating successful promotions that consumers want to engage in.
Photos on social media that are compelling will be shared by consumers everywhere, making it viral and that means millions of eyes on your fantastic photo and millions of new consumers knowing about who you are and what you do. If done right, this can turn into thousands of dollars in revenue from just one picture!
So how should you approach your photos, graphics and other visual media for all of your marketing efforts? Well, you need to ask yourself what your goal is and then find creative ways to visualize it as it pertains to your brand. Create things that will stir up emotions and cause people to want to share it on social media or stop a brand ambassador at an event to talk about it. Remember, pictures are worth a thousand words…and a thousand dollars!
About The Author
As an experiential marketing and event staffing agency, Chicks in Your Shirt knows the ins and outs of how to get your brand heard and seen through all the noise from competitors and other brands. We specialize in providing your company or event exceptional brand ambassadors and promotional models to help spread awareness about your company at trade shows, sporting events and any marketing campaigns or initiatives. With talent located nationally, we can handle projects and clients from all industries and sizes – there are no limits to what our staff can do for your campaign.